Where is the growth going to come from?

There are two key generators of revenue for the E&M industry i.e. the Advertisement-spend and the second being the Consumer-spend.  The Advertisement-spend is approximately 35% of the total revenue of E&M Industry, which accrues to sectors like print, radio, TV, out-of-home media and internet to some extent. On the other hand Consumer-spend comes mainly inContinue reading “Where is the growth going to come from?”

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