Ad funded or…subscription, a difficult conundrum..

Advertisement has been the backbone of the Entertainment business since a while.. Advertisement followed good content and in general the principal stood in good stead for multiple categories of entertainment businesses, whether it was print,broadcast,radio, events or sports though bolstered by the ticketing revenue in some cases. For many years it was a simple business….understandingContinue reading “Ad funded or…subscription, a difficult conundrum..”

Sports content could….be the elixir for content stakes in India

There are many factors in play in the Indian markets for the dominant Broadcast sector and also the newer OTT digital play. Broadcast today has a massive 40% share of the E&M market and the subscriber base as well as the advertisement dollars continue to support such that it continues to flourish despite greater growthContinue reading “Sports content could….be the elixir for content stakes in India”

It’s starting to change….

Last few years have been momentous in the Entertainment and Media industry. Not only has the character of the business changed but now the change on the category as well as the form of players that will be key and dominate is starting to take shape. This change is true across the world and IndiaContinue reading “It’s starting to change….”

Entertainment business…at the crossroad!

Entertainment just like travel is intrinsic to the human psyche and its safe for me to say its need is never going to go away. However, the form and shape of the businesses, whether content or its distribution can and will change. Many years the character of the business never changed but then technology speciallyContinue reading “Entertainment business…at the crossroad!”

Creative excellence is the soul of the business of Entertainment…

Business of Entertainment and Media attracts a lot of eyeballs, in fact more than its due share and that is the reason it front ends in current times in marketing some of the other business endeavours. It may not be financially the most prudent or efficient and yet it carries an overweight in terms ofContinue reading “Creative excellence is the soul of the business of Entertainment…”

OTT play ….is content the only differentiator?

Entertainment has changed with many parts specially distribution rapidly becoming digital in recent times. The current lockdown across the world markets will further hasten the process across all facets of the business. With physical access curtailed, the large venue based entertainment be it filmed entertainment or live events has stalled and the recovery to theirContinue reading “OTT play ….is content the only differentiator?”

There is a the Advertisement Pie!

If one follows, tracks or works in Entertainment and Media (E&M) businesses, one knows that they need to follow the trend for advertisement to know how the sector is doing.  Understanding advertisement revenue and forecasting its trend line is the gold standard in managing E&M businesses worldwide. While other forms of revenue do contribute butContinue reading “There is a the Advertisement Pie!”