Content and more specifically entertainment content has always enjoyed a large following across the world. Such content though enjoyed through different mediums across times holds one’s attention and therefore has been key to sales of products, ideas and concepts. It has been used since time immemorial as a bait for congregation of communities upon which sales strategies have been built.
The world may have changed but the importance of entertainment content has not changed. In today’s tech enabled environment you still need good entertainment content as a reason for congregation for sale of a concept. Disruption is evident in almost all areas of our existence but what has not changed is good quality entertainment content!
This in part explains why the likes of Apple ( sale of equipment ), Amazon, Microsoft, Google are getting into content. One difference though with regard to budgets behind ,the same being huge. Congregation, experience and good content are the key words though the medium of delivery will continue to change.
Content owners and producers like ‘ Disney’ have everything to play for. Question to ask is how they play in this changed world? Tech players though good facilitators are not creative players and at the moment they are on course to own every facet to their strategy with their money power!
Heart says that Independant Creative content producers are a necessity but then the reality about to unfold may be different. However ‘ Entertainment Content’ is not going anywhere..