It’s starting to change….

Last few years have been momentous in the Entertainment and Media industry. Not only has the character of the business changed but now the change on the category as well as the form of players that will be key and dominate is starting to take shape. This change is true across the world and IndiaContinue reading “It’s starting to change….”

Entertainment business…at the crossroad!

Entertainment just like travel is intrinsic to the human psyche and its safe for me to say its need is never going to go away. However, the form and shape of the businesses, whether content or its distribution can and will change. Many years the character of the business never changed but then technology speciallyContinue reading “Entertainment business…at the crossroad!”

Creative excellence is the soul of the business of Entertainment…

Business of Entertainment and Media attracts a lot of eyeballs, in fact more than its due share and that is the reason it front ends in current times in marketing some of the other business endeavours. It may not be financially the most prudent or efficient and yet it carries an overweight in terms ofContinue reading “Creative excellence is the soul of the business of Entertainment…”

Where is the growth going to come from?

There are two key generators of revenue for the E&M industry i.e. the Advertisement-spend and the second being the Consumer-spend.  The Advertisement-spend is approximately 35% of the total revenue of E&M Industry, which accrues to sectors like print, radio, TV, out-of-home media and internet to some extent. On the other hand Consumer-spend comes mainly inContinue reading “Where is the growth going to come from?”

Hi, Welcome to my blog!

Entertainment & Media industry with revenue of USD 17 billion has always been in the news, whether it is for the glamour quotient, myriad controversies, its growth in the past or the future potential of the same. Although, there are enough forums and tabloids that cover the glamour as well as the controversy part ofContinue reading “Hi, Welcome to my blog!”