OTT play ….is content the only differentiator?

Entertainment has changed with many parts specially distribution rapidly becoming digital in recent times. The current lockdown across the world markets will further hasten the process across all facets of the business. With physical access curtailed, the large venue based entertainment be it filmed entertainment or live events has stalled and the recovery to theirContinue reading “OTT play ….is content the only differentiator?”

There is a hole..in the Advertisement Pie!

If one follows, tracks or works in Entertainment and Media (E&M) businesses, one knows that they need to follow the trend for advertisement to know how the sector is doing.  Understanding advertisement revenue and forecasting its trend line is the gold standard in managing E&M businesses worldwide. While other forms of revenue do contribute butContinue reading “There is a hole..in the Advertisement Pie!”

Why it’s not ‘News’

Electronic medium has not been very kind to the business of ‘News’. There are roughly 200+ channels in probably all mainstream and regional languages on the menu of the Indian consumer today. Consumption of news is growing and yet a significant number of them face challenges, in terms of content choice, distribution and finally economics.Continue reading “Why it’s not ‘News’”

Entertainment Content- always a winner

Content and more specifically entertainment content has always enjoyed a large following across the world. Such content though enjoyed through different mediums across times holds one’s attention and therefore has been key to sales of products, ideas and concepts. It has been used since time immemorial as a bait for congregation of communities upon whichContinue reading “Entertainment Content- always a winner”

CONTENT – the new thought process

   Content was always King and of recent times is the key thought process for business strategy of the future. The reasons are many primary being the technological advances in the distribution platforms and the humongous investment required to really succeed in a platform business whether it’s a broadcast network or an OTT. The keyContinue reading “CONTENT – the new thought process”

CHANGE IS IN THE AIR………

It’s not only the year that is about to change but the whole paradigm of Entertainment business where change is imminent! We and many others have spoken about this in the recent past but the pace it is happening is certainly a surprise. Entertainment and Media businesses were rather simple businesses largely relying on contentContinue reading “CHANGE IS IN THE AIR………”

CONTENT – Is it still King?

Content has been and will be at the heart of Entertainment or Media businesses. The business models for these businesses have always been about monetising the Content. Though Content is still the heart or the key product of these enterprises, it’s form has undergone a change largely because it’s distribution as well its modes haveContinue reading “CONTENT – Is it still King?”

FICCI FRAMES – a Partnership Extraordinaire

The nineteenth edition of ‘Frames’ concluded last week in Mumbai. While I could not attend it this time, with all that we read in the press , it seems like always to have been organised well, attended well with a generous presence of the industry, the government as well as the partner countries. ‘Frames’ andContinue reading “FICCI FRAMES – a Partnership Extraordinaire”