Is being digital profitable?

This question is probably the uppermost in the minds of the digital entertainment entrepreneurs both on the content as well as the platform side. It is also important to the legacy content and legacy platforms that are looking to change to digital. The fact which has stood out is the change in consumer choice asContinue reading “Is being digital profitable?”

DIGITAL – are we there…

There has been a significant buzz in the media recently about the ‘Digital India’ launch by Prime Minister Modi. It was launched at a very impressive ceremony reminiscent of the ‘Vibrant Gujarat’ summit amongst a galaxy of India Inc stalwarts promising a significant investment to make this dream come true. Yes this is a ‘dream’Continue reading “DIGITAL – are we there…”

2015 – Is ‘Digital‘ the new ‘Normal’

25 million video views on a digital platform for the Indo Pak match, 4 million downloads of the digital entertainment app ‘Hotstar’ from STAR within a fortnight, the burgeoning valuation of e-tailing online platforms, the growing acceptance of public service delivery though online intervention as well as digital being seen as viable tool to curbContinue reading “2015 – Is ‘Digital‘ the new ‘Normal’”

Where is the growth going to come from?

There are two key generators of revenue for the E&M industry i.e. the Advertisement-spend and the second being the Consumer-spend.  The Advertisement-spend is approximately 35% of the total revenue of E&M Industry, which accrues to sectors like print, radio, TV, out-of-home media and internet to some extent. On the other hand Consumer-spend comes mainly inContinue reading “Where is the growth going to come from?”

Originally posted on eye on media blog:
Entertainment & Media industry with revenue of USD 17 billion has always been in the news, whether it is for the glamour quotient, myriad controversies, its growth in the past or the future potential of the same. Although, there are enough forums and tabloids that cover the glamour…

Hi, Welcome to my blog!

Entertainment & Media industry with revenue of USD 17 billion has always been in the news, whether it is for the glamour quotient, myriad controversies, its growth in the past or the future potential of the same. Although, there are enough forums and tabloids that cover the glamour as well as the controversy part ofContinue reading “Hi, Welcome to my blog!”